Rigorous Personnel
We screen, hire, and thoroughly train brand ambassadors in product knowledge, customer objection handling, and field discipline before any deployment.
01// About us
We design campaigns, recruit the people who run them, and execute on the ground.
We started in Addis Ababa and run field campaigns across Ethiopia. We recruit and train our own brand ambassadors, plan the route corridors and retail outlets, and report what actually happened on the ground with evidence rather than estimates.
Unlike purely conceptual advertising agencies, Guerilla focuses entirely on Below-The-Line execution. That means real people on the street, branded tents in active market squares, trained salespeople walking residential neighborhoods, and direct engagement with everyday shoppers.
- Based in Addis Ababa
- Below-The-Line only
- Reported with evidence
// Field scale
Verified capacity in the field
// Field scale · 01
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Brand ambassadors deployed in a single campaign
Recruited, trained, and managed for Safaricom door-to-door sales.
RecruitedTrainedManaged
// Field scale · 02
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Regions reached across Ethiopia
Consumer tent campaigns across regional states for East Africa Tigers.
Hover a zone
// Field scale · 03
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Major towns activated
High-level media and PR launch events across 5 commercial centers.
Awaiting launch
Regional Trade Reach
Our teams navigate regional market languages, trade transport corridors, and neighborhood dynamics from Addis Ababa across regional states.
02Transparent Reporting
Every interaction can be verified with phone verification and GPS timestamps, giving brand managers real accountability.
03“Every brand starts as a seed. We do the field work. ”
// How a drive runs
From brief to boots on the ground.
- 01
Recruit & train
Our own brand ambassadors, screened and trained in product knowledge and field discipline.
- 02
Plan the corridors
Route corridors, market squares and retail outlets mapped before anyone is deployed.
- 03
Activate on the ground
Branded tents, door-to-door teams and direct engagement with everyday shoppers.
- 04
Report with evidence
Phone verification and GPS timestamps show what actually happened, not an estimate.
// Proof of work
Every interaction, on the record.
Reports from Guerilla are built from what the field team actually logged, so brand managers see the evidence rather than an estimate.
- Phone verification on every interaction
- GPS timestamps from the field
- Real accountability for brand managers
Door-to-door team · HawassaGPS ✓ Phone ✓ 10:42
Tent activation · Bahir DarGPS ✓ Phone ✓ 11:07
Retail outlet visit · Dire DawaGPS ✓ Phone ✓ 11:31
// Clients & brands
Trusted across telecommunications, beverages & FMCG
Safaricom EthiopiaEast Africa Tigers BrandRoll DetergentBGI EthiopiaCheetosNegus MaltDachi Manufacturing CompanySafaricom EthiopiaEast Africa Tigers BrandRoll DetergentBGI EthiopiaCheetosNegus MaltDachi Manufacturing Company
BGI EthiopiaCheetosNegus MaltDachi Manufacturing CompanySafaricom EthiopiaEast Africa Tigers BrandRoll DetergentBGI EthiopiaCheetosNegus MaltDachi Manufacturing CompanySafaricom EthiopiaEast Africa Tigers BrandRoll Detergent
Let's plan your next drive.
Let's discuss target corridors, dates, and ambassador numbers for your upcoming drive.
Contact our team