Skip to main content
GUERILLA

Campaigns on the ground, across Ethiopia.

Experiential & field marketing · Addis Ababa
See our work↓

// Our impact

Across Ethiopia.

Guerilla operates nationwide across Ethiopia with 150 brand ambassadors deployed across 7 major commercial cities and 8 key administrative regions.

Bahir Dar20 ambassadorsWolaita Sodo14 ambassadorsArba Minch16 ambassadorsMekelle16 ambassadorsAddis Ababa42 ambassadorsDire Dawa18 ambassadorsHawassa24 ambassadors
+
Ambassadors deployed
+
Regions reached
with consumer tents
Hover any region to inspect coverage
Map keyREF·GEO
  • Active region
  • Other region
  • Region boundary
  • City / location
7 operational hubs across 8 active regions
+
Ambassadors deployed
+
Regions reached
with consumer tents
Map keyREF·GEO
  • Active region
  • Other region
  • Region boundary
  • City / location

City hubs & teams

(7)
Tap to pin
  • Bahir Dar
    20amb
    310K
  • Wolaita Sodo
    14amb
    205K
  • Arba Minch
    16amb
    240K
  • Mekelle
    16amb
    260K
  • Addis Ababa
    42amb
    1.2M
  • Dire Dawa
    18amb
    290K
  • Hawassa
    24amb
    420K
  • Bahir Dar
    20amb
    310K
  • Wolaita Sodo
    14amb
    205K
  • Arba Minch
    16amb
    240K
  • Mekelle
    16amb
    260K
  • Addis Ababa
    42amb
    1.2M
  • Dire Dawa
    18amb
    290K
  • Hawassa
    24amb
    420K
Guerilla City Activation Data
CityAmbassadors DeployedAudience Reached
Bahir Dar20310K
Wolaita Sodo14205K
Arba Minch16240K
Mekelle16260K
Addis Ababa421.2M
Dire Dawa18290K
Hawassa24420K

Five ways to reach people.

//Field capabilities
01
Retail & Shelf
Shopper activationA cartoon hand rises from below holding a flat black tray with two black cans and a white bottle with a black label. The tray floats gently, the products bounce and sparkle lines twinkle above the bottle.
Shopper activation

Shopper Activation

Win buyers at the shelf, in the store with endcap takeovers, point-of-sale visibility, and direct shelf engagement.

02
Experiential
Brand activationA flat cartoon pop-up brand kiosk with an orange-and-white striped tent canopy, a waving top flag, and two minimal figures chatting behind an orange counter with a hopping sample cup and speech bubble.
Brand activation

Brand Activation

Let people try and meet your brand face to face with experiential pop-up kiosks, brand tents, and interactive engagements.

03
Direct Trial
Mass sampling and outreachFour cartoon arms with diverse skin tones and colorful sleeves reach in from four directions toward a central orange sampling plate holding three black sample cups, with the left hand gripping a black flyer and the right hand gripping an orange sample packet.
Mass sampling & outreach

Mass Sampling & Outreach

Put your product in thousands of hands with targeted trial distribution and high-traffic consumer touchpoints.

04
Field Force
04 Brand AmbassadorsLooping flat cartoon animation of a friendly field brand ambassador shown as a bust inside a black circular badge, wearing a tilted top hat with an orange band and feather, black sunglasses visor, curled handlebar mustache, and a diagonal white-and-orange sash with a round brown hand waving hello.
Brand ambassadors

Brand Ambassadors

We recruit, train, and field-manage the people on the ground who represent your brand voice with authentic authority.

05
Live Production
05 Tour & Event OrganizingAnimated flat cartoon illustration of a live event stage with a top lighting truss, two sweeping peach spotlight cones crossing over an energetic presenter at an orange podium, celebratory sparkles, and a diverse crowd doing a staggered wave in front of the stage.
Tour & event organizing

Tour & Event Organizing

Launches, multi-city tours, roadshows, and corporate events executed seamlessly from staging to crowd management.

Campaign 1 of 5: Safaricom Ethiopia
// Our work

Campaigns that delivered.

Read the case
Read the case for Roll DetergentRead the case for East Africa Tigers BrandRead the case for DKT EthiopiaView Yango
// Full archive

See all work

Our Clients and Campaign Partners

  • Safaricom
  • DKT Ethiopia
  • Habesha Beer
  • Dachi Ketchup
  • Wilmar x Repi
  • Mid Roc
  • Shola Milk
  • Mama Milk
  • Mekelesha
  • Crown
  • Yango
  • Little Transport
  • Merri-local
  • Kerry Sampling
  • Klassic Drink
  • Mamco Soft
  • Girls Effect Ego
SafaricomDKT EthiopiaHabesha BeerSafaricomDKT EthiopiaHabesha BeerSafaricomDKT EthiopiaHabesha BeerSafaricomDKT EthiopiaHabesha Beer
Dachi KetchupWilmar x RepiMid RocShola MilkMama MilkMekeleshaDachi KetchupWilmar x RepiMid RocShola MilkMama MilkMekeleshaDachi KetchupWilmar x RepiMid RocShola MilkMama MilkMekeleshaDachi KetchupWilmar x RepiMid RocShola MilkMama MilkMekelesha
CrownYangoLittle TransportMerri-localKerry SamplingKlassic DrinkMamco SoftGirls Effect EgoCrownYangoLittle TransportMerri-localKerry SamplingKlassic DrinkMamco SoftGirls Effect EgoCrownYangoLittle TransportMerri-localKerry SamplingKlassic DrinkMamco SoftGirls Effect EgoCrownYangoLittle TransportMerri-localKerry SamplingKlassic DrinkMamco SoftGirls Effect Ego
“Guerrilla Marketing PLC's innovative activations and customer-focused strategies enhanced our brand engagement and market reach. Their professionalism and execution are unmatched.”
— Dachi Manufacturing Company