//East Africa Tigers Brand
Regional Consumer Tents for Miracle Hair Food & Crown Detergent
Consumer tent activations deployed across 8 regional states, engaging shoppers directly with Miracle Hair Food and Crown Detergent Powder demonstrations.
Eight regions across Ethiopia
8
Regional states covered
Regional reach across Ethiopia.
Campaign Objective
Establish direct consumer familiarity and trial for flagship FMCG products across regional markets.
What Guerilla Delivered
- Fabricated and erected branded consumer tents in busy market squares and gathering centers.
- Conducted live product demonstrations and product sample hand-outs.
- Gathered qualitative feedback on consumer scent and packaging preferences.
Campaign Photography & Archival Documentation
Visual assets for this campaign are preserved per client confidentiality and publication consent.
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