//Roll Detergent
National Volume-Uplift & Outlet Penetration
A high-impact shopper visibility and volume-uplift drive pairing in-store promotional branding with market retail penetration.
Addis Ababa and key retail markets
10,000
Five-kilogram packs moved
Reported volume uplift achieved across retail channels.
12,960
Retail outlets activated
Reported retail store coverage during the drive.
Campaign Objective
Increase brand consideration and purchase velocity across neighborhood retail points and open markets.
What Guerilla Delivered
- Placed high-visibility promotional posters and shelf branding across neighborhood stores.
- Supported market penetration for 5kg family packs at point of sale.
- Coordinated on-the-ground sales assistance and retailer relationship building.
Campaign Photography & Archival Documentation
Visual assets for this campaign are preserved per client confidentiality and publication consent.
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