//Safaricom Ethiopia
Door-to-Door Ambassador SIM Sales Campaign
Guerilla recruited, trained, and deployed 150 dedicated brand ambassadors for an intensive door-to-door SIM card sales and customer registration drive.
Addis Ababa and regional corridors
150
Brand ambassadors deployed
Recruited, trained, and managed frontline personnel.
14,000
Target: Sales objective
Gross adds target for the campaign.
Campaign Objective
Accelerate SIM card acquisition and customer onboarding through direct interpersonal field sales.
What Guerilla Delivered
- Screened, hired, and trained 150 brand ambassadors in sales scripts, objection handling, and device onboarding.
- Mapped target residential compounds, commercial streets, and suburban routes.
- Supervised daily team movements, attendance checks, and active field inventory handling.
Campaign Photography & Archival Documentation
Visual assets for this campaign are preserved per client confidentiality and publication consent.
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