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GUERILLA
//Safaricom Ethiopia

Multi-Town Press & Stakeholder Launch Event

Turnkey PR event execution spanning five commercial centers, hosting regional government dignitaries and media representatives.

Five major commercial towns in Ethiopia
5
Major commercial towns
PR launch events executed across Ethiopia.

Campaign Objective

Deliver seamless high-profile launch ceremonies with prominent press and government engagement.

What Guerilla Delivered

  • Staged full-scale audiovisual, stage backdrops, and media press areas across five towns.
  • Managed protocol, guest registration, and VIP reception for regional authorities.
  • Coordinated live media coverage and press kit distribution.
Campaign Photography & Archival Documentation

Visual assets for this campaign are preserved per client confidentiality and publication consent.

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